Google: What You REALLY Need To Know

 

The Basics

The hottest topic in web design right now is Search Engine Optimization and Online Marketing.  There are a ton of books and a million websites on the topic with everyone claiming to be the expert.  Anyone with any knowledge in how the Search Engines work now claims to be an expert in Search Engine Optimization.  It sounds easy enough.  All you really have to do is make sure that your website has the right information, you have a ton of backlinks and you pay the most amount of money for Google Adwords.  That should get you to the top, correct?  Wrong!  I’ve put together a few frequently asked questions about Search Engine Optimization.

 Can anyone Guarantee 1st Page Listings?

The easy answer to this question is no, there is no way to guarantee 1st page listings.  According to Google, any company seeking help with Search Engine Optimization should be careful to avoid companies that promise 1st page (or #1) rankings on Google.  The reason for this is simple.  No one actually knows what the exact algorithm that Google uses is.  There are over 200 different criteria that Google uses in order to determine the relevancy of your website to the search being performed.  SEOmoz gets a panel of experts together every two years and they have come up with what they believe the ranking factors to be.  This report is shared through their website and is available to those interested in reviewing the data.

What types of Search Engine Optimization are there?

For the purpose of this article, we will just talk about the two different types of Search Engine Optimization that can be performed for your website.  These types are On Page SEO and Off Page SEO.

On Page SEO

On Page SEO is any optimization done to the actual website.  This includes optimizing the content of your pages so that the key words are found on the site.  The optimal amount of keyword density is 4%.  Anything over 4% could cause your website to be penalized by Google for keyword stuffing.  In addition, you want to make sure that your keyword appears in at least one of the heading tags on your site.  Does your page contain pictures?  Make sure that all of the pictures of alternative text associated with the pictures.  At least one picture on your page should have alternative text that contains your primary keyword.

Off Page SEO

Off page Search Engine Optimization is exactly what it says, optimization that is done off of your specific web page.  This includes such activities as directory listings and additional backlinks to your website.

What are backlinks and why are they important?

A backlink is any link from another website to your website.  Think of a backlink as a recommendation from one site to another.  Google uses these “recommendations” to determine your website authority and place in the search results.  The more quality backlinks that a website has, the more likely it is to rank higher in the search engines.
When creating backlinks, make sure that your website is not being listed on what is referred to as a link farm.  These websites exist only to create a lot of low cost backlinks to different websites.  Google has blacklisted these types of websites and will penalize your site if it is listed on one of these sites.






Beginning this year, Google has also began penalizing companies using comment spam to create backlinks to different websites.  Comment spam is referred to as the practice of commenting in forums and websites and including a link to your website.  There are applications that will search the web and add these comments to hundreds of sites a day.  This practice is typically a part of Black Hat SEO.

Backlinks are important to Search Engine Optimization but they are not the only important factor.

What Directories should my business be listed in?

There are a certain directories that every business should be listed in.  Not only do these directories create authority backlinks to your site but their listings have high search rankings as well.  Here are ten different directories that every business should be listed in:

• YP.com
• Manta.com
• MerchantCircle.com
• HotFrog.com
• BrownBook.com
• Google Local
• Yahoo Local
• Bing Maps
• Superpages.com
• Local.com

While I have provided a list of ten directories here, there are hundreds of online directories that are available.  If you are interested in learning more about the different directories, let us know!

Should I set up a Google AdWords or PPC campaign?

The answer to this question isn’t as simple.  Some businesses benefit from setting up a Google AdWords campaign while others don’t.  If your business is already ranking highly in the search engines then it may be a waste of money.  Creating a Google AdWords campaign means that your website will appear in the paid advertisement listings to the right of the search results.  If someone clicks on your ad, then you will be charged a set amount that you specify when setting up the campaign.  It is important to make sure that you set a maximum dollar amount in this campaign as pay per click campaigns can get quite expensive if not managed correctly.

Search Engine Optimization

Search Engine Optimization is important to the success of your website.  You can have the best looking website in your industry but if can’t be found by potential clients then you have wasted your money.  If you are attempting to do your own Search Engine Optimization, make sure that you have studied the latest information.  You will need to stay up to date with any current Google Algorithm updates to make sure that your website isn’t penalized.  And most importantly, understand that nothing happens overnight.  The old saying “Rome wasn’t built in a day” can be applied to website optimization as well.  Rankings take time depending on the popularity of the keywords that you have chosen.  If you find that you are getting overwhelmed, seek out a professional.

Reasons Why Windows 8 Tablet Will Beat Android

When you look at tablets in general, you may not notice that there is a competition going on. When you look at Apple, it is the biggest company, which destroyed the competition with its iPad. The next company that comes below Apple is Android. This company is second to apple because they have lows sales as well as apple has the best hardware and apps.

However, in this article we are going to take a look at windows 8 comparing it to Android. Before we continue, let’s consider some facts first. Microsoft is probably the most presence in technology. This means that anybody that uses technology know who Microsoft are. Furthermore, many PC’s in this world run on Microsoft operating system. Well, we could say that this is their advantage. All I can say, avoiding Microsoft is almost impossible because almost all of use it in our offices, homes and even in our cars.

Given this advantage, Microsoft has to capitalize on a few things, and do a few things right. Let’s see the difference between windows 8 and Android.

1. Applications

You have to admit that windows win in the category.An example, we all know and used Microsoft word. Microsoft Outlook dominates email, from home to corporate clients. If you do agree or not, Microsoft is not only leading in applications, but we can say it rules in that area too. Therefore, when they use these apps on their tablet, it will beat Android because the apps are more familiar to all people. Hence people will be more comfortable using it. However, when it comes to touch, it will seem a little new and wondrous.

Windows 8 is technically a new operating system; it has its roots spread all the way back to Windows 3.11; during the time, when floppies were the thing,and GUI was the future. Windows can take this idea to the tablet and make the tablets use the old applications rather than something new that will make someone take time to master. All in all, windows 8 looks very strong in app wise.

2. Fragmentation

Fragmentation is what is preventing you from getting the latest and great updates on your Android. Android proponents like to play it, and it may have not been an issue before, but we have to say that it has an ugly head.

However, with window 8, you will not have any issue in this area because what you will see on the screen is windows 8 and on your desk top. Windows win in this category.

3. Usability

As we had mentioned above, when you give the Android tablet to a new user, he may consider it as a whole new world that he has never been on. Like for example, when you look at sandwich Android tablet, it is a whole new world; a world fraught with frustration in many cases, a problem only exacerbated by the lack of tutorials and get-started help.

When it come in this area, as I had mentioned before, all of us are familiar with window. Therefore, even if a person who has never used a tablet buys it, he will be comfortable using it because at least there are many features in it that are familiar. Therefore, window also wins in this category.

4. Price 

If you could take some time to look at the prices of tablets, you will see why Android has low sales. Their iPads are overpriced in such away buying has become difficult and furthermore, when you buy an iPad, you will see that there are no upgrades to it.

However, when you have a tablet that has windows 8 operating system, you will see that window will upgrade your window into the latest version (when they upgrade window 8).

Batman Has an Army: The Basics of Building an Affiliate Sales Force

 

Even though Batman likes to work alone, he has an army behind him. At times this has been just Alfred, his butler, but as the years went on Batman took others into his ranks. Of course everyone knows about Robin (fun fact – there have been at least 6 different people who assumed the mantle of Robin at one time or another: 1. Dick Grayson, 2. Jason Todd, 3. Tim Drake, 4. Stephanie Brown, 5. Damien Wayne, and 6. Carrie Kelly), but there are others such as Nightwing, Batgirl, Huntress, Oracle, and even Catwoman when she is on the right side of the law. Just like Batman has his army you need yours.

Think of affiliate sales people like your Bat Army. They are the troops who can help you defend the night. In basic terms, an affiliate is someone willing to sell your product on their site. Using eJunkie you can even provide them with a unique link that will let you track their sales performance. Anyone who clicks their link and completes the purchase has their sale attributed to that affiliate.

You can set up a general program that people sign up for on your website. For something like this you offer anywhere between 25% and 50% of the purchase price for any sales generated through their websites. If you want to approach someone with mega traffic on their site, you might offer an individual deal where they get 60% to 100% of the price (if you are looking to increase your traffic then giving away all the sales to this individual may be worth it).

Building an effective affiliate army goes beyond the scope of this post, but here are some quick tips to help you get started.
Quick Tips for Affiliate Marketing

1. Know your product thoroughly
2. Have access to an audience who will buy it
3. Make sure the product is within your audience’s price range
4. Avoid subscriptions for affiliate deals; one time fee works better
5. Commission rate: make sure you are giving a good commission rate for the price
6. For affiliates, show them how to convince the reader by providing documentation they can use on their own site – it can include things like: (a) how to make customers feel like they have made an investment not a commitment; (b) how to show customers they need the product NOW; (c) how to make customers feel like they are missing out if they don’t buy; (d) how to prove to customers the product has worked for you or someone else (testimonial)
7. Encourage the affiliates to promote the affiliate product in (a) blog, (b) blog footer; (c) post footer; (d) sneeze page (a collection of post links on a topic), and (e) on social networks like Twitter, Google+, Facebook, etc.

The most important thing in running an affiliate army is managing it. Make sure your affiliates know what they are doing, have a reason to stay engaged and feel like they are part of something bigger. Everyone in the Bat Family has this and that’s why they are willing to risk life and limb for the Dark Knight.

good time for you to buy gold throughout 2012

For several years many possess together with for many, it's been proven to become a great purchase. Nevertheless, before trading throughout platinum, i suggest you consider just about all facets of platinum. Purchasing an uncommon metal gold gold coin is going to be another approach to them.

Using buy gold and buy silver, right now there is a minimal provide together with throughout yesteryear many years, your need regarding platinum features elevated. Good sense let you know whenever the cost on the certain item increases and also the need is going to be less than what's throughout offer, the value within the item-such because gold--will improve.

One large advantage using platinum could be that is generally dissolved straight lower as well as converted into jewelry. Several worldwide international locations much like Asia love jewellery-therefore, the worth including platinum regarding jewelry, increases. Whenever a person stays in gold there is also a handful of fundamental strengths which are incorporated by using it this kind of as being a safe means to obtain a person's long-term. Along with financial occasions since they're if the emergency pops up, the worth including platinum is going upward and finally, continually be regarding help with which emergency. Another advantage of buy gold could be which will it is almost always utilized rather currency. Rare metal gold coin values change in line with the financial twists and turns connected by having an economic system.

Obtaining platinum is actually another method of purchase currency in addition to long-term growth. When the cost using the greenback falls, after which gold along with other possibilities typically rise which lets you sustain the value of a person's current riches. For many obtaining platinum provides diversity throughout a person's opportunities. Invest in gold is a good purchase alternative.

In relation to choosing the total amount platinum you need to put money into, numerous say which among 10% together with 25% must be dedicated to rare metal. The most effective kind of platinum gold coin investment is really "government-minted gold coins. inch Platinum gold coin purchases are usually beneficial and they're very lucrative.

Gold coin selection purchases might be assets that can bring worth for any portfolio. Gold coin options may also be another method of invest. Another examples of gold coin possibilities are usually: Pubs, Gold, Silver Money together with metallic bullions. To discover more about gold coin opportunities, talk with a brand new economic consultant.

The most used purchase money would be the Krugerrand, which is government struck in Southern Africa. The u . s . states Skull cap, minted in the usa of the usa and recognised as an expense top quality gold coin world-wide. For anyone who is within the uk or possibly European nations, after which in most probability you'll purchase the Uk Sovereign together with Britannia. Both struck through the Regal mint as well as exchanged globally. In england the particular Sovereign as well as Britannia are often exempt from Cash Increases Tax, making these folks together with highly desired expenditure.

Quick loans- Get quick cash and lose monetary worries

Do you want you can get loan within couple of hrs to satisfy small expenses until the next pay day? Does the possibilities of getting financial assistance through hassle-free way seem too good to be real? Well, we at Quick Financial loans 24 Hour give you quick cash loans within an amazingly easy and fast way.

Avail quick financial loans associated with a amount between £100 and £1500 according to your need. You can pay back it anytime throughout 14-31 days according to your convenience. You don't have to specify the main reason of using the financial loans. Make use of the money to satisfy any expenses you prefer.

They don't inflict credit checking before approval. So, proceed and apply even when your credit rating is not even close to impressive. It doesn't have any effect on your odds of getting loan approved. Whenever you apply, you don't have to consider pains to fax us any document. Furthermore, they don't charge any processing fee. Also, ignore any collateral pledging hassle. Loans for people with bad credit are unsecured financial loans. Trust us together with your particulars. They make certain that the devoted employees are always monitoring their security.

You don't have to visit anywhere to use around. Simply achieve our web site to fill your particulars within the online application available 24x7. It might take a maximum of a few minutes to accomplish it and send it in to them. As soon as we receive the application, starting searching for appropriate deals at attractive rates. You don't have to hold back a lot more than 24 hrs after using for approval.

Getting cash per day hasn't been simpler. Quick loans are great if you wish to meet small expenses without the headache of credit checking and lengthy wait.

Guaranteed Poor Credit Loans-Now your happiness is not really far

Each time whenever individual needs assistance of money, their credit rating play a huge role. Credit rating shows whether individual are getting good credit rating or making it through with bad credit rating. It keeps monitor all of the track record of the any financial loans taken formerly. Every single record like Late obligations, arrears, county court choice, individual voluntary plans or missed obligations everything mention for the reason that history. Loan provider will sanction every loan to customer according to their credit rating to ensure that they'll in a position to the eye from the loan over time. If loan provider finds out that you just possess a blemished credit rating he then will not approve the application. In cases like this bad credit rating sometime won't ever obtain the sufficient add up to fill their urgent needs. Guaranteed a bad credit score financial loans enable them to in those days to deal up of the many economic crisis because they want.

It is extremely essential to look credit rating prior to poor credit loan application and discover it whether your credit score is bad or good. You will find occasions when banks or financial institutions misreport your payment's background and this credit score is not available on the market with credit score agencies. By correct payment from the amount borrowed individuals have a choice to boost their credit score under guaranteed a bad credit score financial loans. Loan companies who provide this loan attempt burdensome to produce the entire approach to application very straightforward and quick as possibility of you. This application for the loan procedure does not require any collateral, fax needed and documentation. Another advantage is customer don't have to get take pleasure in tiresome documents plus they don't have to complete other thank you's.

For that easy application for a loan, online method is the best for everybody and nobody find any difficulties to avail the fast cash through this mode. Customer just must simply fill the main one application using the handful of particulars what loan provider require for that processing from the application. Customer have to produce their monthly earnings, title and address proof, so brokers or loan provider could verify all needed information before approving the loan application. Loan provider provides you with easy payment approach to leaned quantity without having affected your planned monthly budget.  Loan companies who provide guaranteed a bad credit score financial loans also look your employment status as well as your economical situation, to ensure that you won't find any issue in payment from the amount borrowed. So, without thinking two times, whenever you want immediate money facilitate then make an application for this loan. Simply make it sure all detail presented to loan provider by you'll be correct and finish.

Business telephone system

A business telephone system is any of a range of a multiline telephone systems typically used in business environments, encompassing systems ranging from small key systems to large scale private branch. A business telephone system differs from simply using a telephone with multiple lines in that the lines used are accessible from multiple telephones, or "stations" in the system, and that such a system often provides additional features related to call handling. Business telephone systems are often broadly classified into "key systems", "hybrid systems", and "private branch exchanges".

A key system was originally distinguished from a private branch exchange (PBX) in that it allowed the station user to see and control the calls directly, manually, using lighted line buttons, while a private branch exchange operated in a manner similar to the public telephone system, in that the calls were routed to the correct destination by being dialed directly. Technologically, private branch exchanges share lineage with central office telephone systems, and in larger or more complex systems, may rival a central office in capacity and features.

Established in 1996 DATAVO is a privately held, California telecom company headquartered in North Hollywood. Datavo - Business Data & Voice Solutions currently provide telephone service to over 12,000 businesses throughout Los Angeles and Orange County and recognized as a low cost leader throughout the state. Their primary goal is simple. They aim to provide you with cost effective solutions to meet your business's telephone and broadband requirements as well as provide the customer service experience you expect for your company.